Michaela Lamers is “Marketing Leader of the Year 2026”
Michaela Lamers, Head of Marketing & Communications at CYCAP, has been named Marketing Leader of the Year 2026 by Manage Marketing Europe.
In her cover interview, she makes the case for why marketing in asset management goes far beyond visibility: it is a strategic function that builds investor trust before the first conversation takes place: through precise positioning, demonstrable track records and consistent communication across the full asset lifecycle.
A defining chapter: the transformation from CEE Group to CYCAP. A rebrand that was not about aesthetics, but about making the business model precisely visible
Marketing as a Strategic Trust Engine in Asset Management
Michaela Lamers
Head of Marketing & Communication
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