{"id":8839,"date":"2026-06-26T14:17:04","date_gmt":"2026-06-26T12:17:04","guid":{"rendered":"https:\/\/www.cycap.com\/?p=8839"},"modified":"2026-08-12T16:18:34","modified_gmt":"2026-08-12T14:18:34","slug":"marketing-as-a-strategic-trust-engine-in-asset-management","status":"publish","type":"post","link":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/","title":{"rendered":"Michaela Lamers is &#8220;Marketing Leader of the Year 2026&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Michaela Lamers, Head of Marketing &amp; Communications at CYCAP, has been named Marketing Leader of the Year 2026 by Manage Marketing Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her cover interview, she makes the case for why marketing in asset management goes far beyond visibility: it is a strategic function that builds investor trust before the first conversation takes place: through precise positioning, demonstrable track records and consistent communication across the full asset lifecycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A defining chapter: the transformation from CEE Group to CYCAP. A rebrand that was not about aesthetics, but about making the business model precisely visible<\/p>\n\n\n\n<div style=\"height:100px;\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!--blockstudio\/blockstudio\/download-->\n    <div data-margin-after=\"default\" data-margin-before=\"default\" id=\"px-download-blockstudio-02b711795063\" class=\"px-download px-download--standard\">\n        <div class=\"px-download-inner\">\n                            <div class=\"px-download-card\">\n                                        <div class=\"px-download-card__content\">\n                        <time class=\"px-download-card__date\" datetime=\"2026-06-26T14:01:07+02:00\">26. June 2026<\/time>\n                        <h4 class=\"px-download-card__title\">Marketing as a Strategic Trust Engine in Asset Management<\/h4>\n                                                                            <div class=\"action-wrapper\">\n                            <a href=\"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/06\/michaela-lamers-marketing-leader-of-the-year-2026-manage-marketing-europe.pdf\" class=\"px-download-card__action px-download-card__action--button\" target=\"_blank\" rel=\"noopener noreferrer\">\n                                                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\">\n                                        <path d=\"M3.29425 8.58842C3.76484 8.11784 4.47072 8.11784 4.94131 8.58842L8.82347 12.4706V1.17647C8.82347 0.470588 9.29406 0 9.99994 0C10.7058 0 11.1764 0.470588 11.1764 1.17647V12.4706L15.0586 8.58842C15.5292 8.11784 16.235 8.11784 16.7056 8.58842C17.1762 9.05901 17.1762 9.76489 16.7056 10.2355L10.8233 16.1178C10.7056 16.2355 10.588 16.3531 10.4703 16.3531C10.3527 16.4708 10.1174 16.4708 9.99975 16.4708C9.88211 16.4708 9.64681 16.4708 9.52916 16.3531C9.41152 16.2355 9.29387 16.2355 9.17622 16.1178L3.29387 10.2355C2.82328 9.76489 2.82366 9.05901 3.29425 8.58842ZM17.0588 20H2.94112C2.23524 20 1.76465 19.5294 1.76465 18.8235C1.76465 18.1176 2.23524 17.6471 2.94112 17.6471H17.0588C17.7646 17.6471 18.2352 18.1176 18.2352 18.8235C18.2352 19.5294 17.7646 20 17.0588 20Z\" fill=\"#00afdd\" \/>\n                                    <\/svg>\n                                                                <span>Download<\/span>\n                                                            <\/a>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n\n<div data-margin-after=\"medium\" data-margin-before=\"medium\" class=\"wp-block-columns has-2-columns are-vertically-aligned-center is-style-gap-medium is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns has-2-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-medium is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"216\" src=\"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/03\/image_lamers-michaela-1-b5713273-300x216.jpeg\" alt=\"A woman with shoulder-length blonde hair wearing a black blazer against a blue background, smiling confidently.\" class=\"wp-image-7571\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/03\/image_lamers-michaela-1-b5713273-300x216.jpeg 300w, https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/03\/image_lamers-michaela-1-b5713273-1024x737.jpeg 1024w, https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/03\/image_lamers-michaela-1-b5713273-768x553.jpeg 768w, https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/03\/image_lamers-michaela-1-b5713273-900x648.jpeg 900w, https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/03\/image_lamers-michaela-1-b5713273-50x36.jpeg 50w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%;\">\n<p class=\"wp-block-paragraph\"><strong>Michaela Lamers<\/strong><br>Head of Marketing &amp; Communication<\/p>\n\n\n\n<p class=\"is-style-icon-tel wp-block-paragraph\"><a href=\"tel:+4940688788154\">+49 40 688788-154\u2028<\/a><\/p>\n\n\n\n<p class=\"is-style-icon-mail wp-block-paragraph\"><a href=\"mailto:lamers@cee-group.de\">michaela.lamers@cycap.com<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Michaela Lamers, Head of Marketing &amp; Communications at CYCAP, has been named Marketing Leader of the Year 2026 by Manage Marketing Europe. In her cover interview, she makes the case for why marketing in asset management goes far beyond visibility: it is a strategic function that builds investor trust before the first conversation takes place: [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[110],"meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"cycap_topic":[],"class_list":["post-8839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","format-press"],"acf":[],"yoast_head":"<title>Michaela Lamers is &quot;Marketing Leader of the Year 2026&quot; - CYCAP Asset Management GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michaela Lamers is &quot;Marketing Leader of the Year 2026&quot; - CYCAP Asset Management GmbH\" \/>\n<meta property=\"og:description\" content=\"Michaela Lamers, Head of Marketing &amp; Communications at CYCAP, has been named Marketing Leader of the Year 2026 by Manage Marketing Europe. In her cover interview, she makes the case for why marketing in asset management goes far beyond visibility: it is a strategic function that builds investor trust before the first conversation takes place: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/\" \/>\n<meta property=\"og:site_name\" content=\"CYCAP Asset Management GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T12:17:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T14:18:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/06\/lamers_award-e1782476286429.png\" \/>\n\t<meta property=\"og:image:width\" content=\"587\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michaela Lamers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/\"},\"author\":{\"name\":\"Michaela Lamers\",\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/#\\\/schema\\\/person\\\/1b8be9432bb4cb329a15d7d77318e0eb\"},\"headline\":\"Michaela Lamers is &#8220;Marketing Leader of the Year 2026&#8221;\",\"datePublished\":\"2026-06-26T12:17:04+00:00\",\"dateModified\":\"2026-08-12T14:18:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/\"},\"wordCount\":101,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cycap.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/lamers_award-e1782476286429.png\",\"articleSection\":[\"Company\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/\",\"url\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/\",\"name\":\"Michaela Lamers is \\\"Marketing Leader of the Year 2026\\\" - CYCAP Asset Management GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cycap.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/lamers_award-e1782476286429.png\",\"datePublished\":\"2026-06-26T12:17:04+00:00\",\"dateModified\":\"2026-08-12T14:18:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cycap.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/lamers_award-e1782476286429.png\",\"contentUrl\":\"https:\\\/\\\/www.cycap.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/lamers_award-e1782476286429.png\",\"width\":587,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/marketing-as-a-strategic-trust-engine-in-asset-management\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Michaela Lamers is &#8222;Marketing Leader of the Year 2026&#8220;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/\",\"name\":\"CYCAP Asset Management GmbH\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/#organization\"},\"alternateName\":\"CYCAP\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"dateCreated\":\"2026-03-01\",\"dateModified\":\"2026-09-11T07:24:11+00:00\"},{\"@type\":[\"Organization\",\"FinancialService\"],\"@id\":\"https:\\\/\\\/www.cycap.com\\\/#organization\",\"name\":\"CYCAP Asset Management GmbH\",\"alternateName\":[\"CYCAP\",\"CEE Group\"],\"url\":\"https:\\\/\\\/www.cycap.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cycap.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cycap.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/cycap-logo-organization.png\",\"contentUrl\":\"https:\\\/\\\/www.cycap.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/cycap-logo-organization.png\",\"width\":990,\"height\":200,\"caption\":\"CYCAP Asset Management GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/de.linkedin.com\\\/company\\\/cycap-asset-management\",\"https:\\\/\\\/www.youtube.com\\\/@cycap-asset-management\",\"https:\\\/\\\/vimeo.com\\\/ceegroup\"],\"description\":\"CYCAP is a specialized asset manager for renewable energy investments. The company is headquartered in Hamburg, Germany, and was founded in 2000. CYCAP governs the full investment and asset lifecycle: from deal sourcing, fund structuring, and financing through asset development and construction to operations, optimization, and repowering. In optimization, CYCAP draws on proprietary AI applications that bring operational asset data and financial data together in a single architecture.\\nAll relevant functions sit in-house. These include the company's own AIFM, fund and investment management, asset management, asset development, and a dedicated technical unit. More than 150 employees manage 103 realized wind and solar PV projects with 2.2 GW(p) of installed capacity. Assets under management total EUR 2.7 billion, invested across Germany, the Netherlands, France, Spain, Denmark, and Sweden.\\nCYCAP stands for Cycle, Capital, Assets, and People. The company has carried this name since March 2026; it previously operated as CEE Group. CYCAP Asset Management GmbH and its subsidiaries are wholly owned by Brookfield Asset Management.\",\"email\":\"info@cycap.com\",\"telephone\":\"+49-40-688788-0\",\"legalName\":\"CYCAP Asset Management GmbH\",\"vatID\":\"DE171613281\",\"foundingDate\":\"2000\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":150},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Speersort 10\",\"addressLocality\":\"Hamburg\",\"addressRegion\":\"HH\",\"postalCode\":\"20095\",\"addressCountry\":\"DE\"},\"contactPoint\":[{\"@type\":\"ContactPoint\",\"telephone\":\"+49-40-688788-0\",\"email\":\"info@cycap.com\",\"contactType\":\"customer service\",\"availableLanguage\":[\"en\",\"de\"],\"areaServed\":\"Worldwide\",\"hoursAvailable\":{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"09:00\",\"closes\":\"18:30\"}},{\"@type\":\"ContactPoint\",\"telephone\":\"+49-40-688788-0\",\"contactType\":\"recruiting\",\"availableLanguage\":[\"en\",\"de\"],\"url\":\"https:\\\/\\\/cycap.jobs.personio.de\\\/job\\\/356583\\\/apply?language=en&display=en\"}],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"DE\"},{\"@type\":\"Country\",\"name\":\"NL\"},{\"@type\":\"Country\",\"name\":\"FR\"},{\"@type\":\"Country\",\"name\":\"ES\"},{\"@type\":\"Country\",\"name\":\"DK\"},{\"@type\":\"Country\",\"name\":\"SE\"}],\"openingHoursSpecification\":{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"09:00\",\"closes\":\"18:30\"},\"parentOrganization\":{\"@type\":\"Organization\",\"name\":\"Brookfield CEE Holding GmbH\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"53.5501363\",\"longitude\":\"9.9954304\"},\"hasCertification\":[{\"@type\":\"Certification\",\"name\":\"ISO 55001 Asset Management\",\"validFrom\":\"2021\",\"issuedBy\":{\"@type\":\"Organization\",\"name\":\"T\u00dcV NORD\"}},{\"@type\":\"Certification\",\"name\":\"ISO 45001 Occupational Health and Safety\",\"validFrom\":\"2020\",\"issuedBy\":{\"@type\":\"Organization\",\"name\":\"T\u00dcV NORD\"}},{\"@type\":\"Certification\",\"name\":\"ISO 27001 Information Security\",\"validFrom\":\"2018\",\"issuedBy\":{\"@type\":\"Organization\",\"name\":\"T\u00dcV NORD\"}},{\"@type\":\"Certification\",\"name\":\"ISO 9001 Quality Management\",\"validFrom\":\"2025\",\"issuedBy\":{\"@type\":\"Organization\",\"name\":\"T\u00dcV NORD\"}}],\"award\":[\"IJGlobal Award 2026 (for 2025): Portfolio Financing Deal of the Year\",\"Tamarindo Wind Investment Award 2026: Project Finance Deal of the Year - Developers\",\"Tamarindo Wind Investment Award 2026: Industry Leader of the Year\",\"Tamarindo Wind Investment Award 2026: Repowering Achievement of the Year\"],\"memberOf\":[{\"@type\":\"Organization\",\"name\":\"PRI - Principles for Responsible Investment Association\",\"url\":\"https:\\\/\\\/www.unpri.org\\\/\"},{\"@type\":\"Organization\",\"name\":\"German Wind Energy Association (BWE)\",\"url\":\"https:\\\/\\\/www.wind-energie.de\\\/\"},{\"@type\":\"Organization\",\"name\":\"VDSI - Association for Safety, Health and Environmental Protection at Work\",\"url\":\"https:\\\/\\\/www.vdsi.de\\\/\"},{\"@type\":\"Organization\",\"name\":\"IDI - Initiative Deutsche Infrastruktur e.V.\",\"url\":\"https:\\\/\\\/www.deutsche-infrastruktur.org\\\/\"},{\"@type\":\"Organization\",\"name\":\"BAI - German Association of Alternative Investments\",\"url\":\"https:\\\/\\\/www.bvai.de\\\/\"}],\"knowsAbout\":[\"Renewable energy\",\"Asset management for renewable energy\",\"Wind energy\",\"Wind farms\",\"Photovoltaics\",\"Solar parks\",\"Battery storage\",\"BESS\",\"Repowering\",\"Hybridization\",\"Power Purchase Agreements\",\"PPA\",\"Power marketing\",\"Institutional investors\",\"Alternative investment funds\",\"Closed-end funds\",\"SFDR Article 9\",\"Impact investing\",\"Energy transition\",\"On-Market Deal Sourcing\",\"Off-Market Deal Sourcing\",\"Fund management\",\"Infrastructure investments\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/#\\\/schema\\\/person\\\/1b8be9432bb4cb329a15d7d77318e0eb\",\"name\":\"Michaela Lamers\",\"description\":\"Michaela Lamers ist Head of Marketing &amp; Communications von CYCAP und verantwortet seit April 2024 die Marketing- und Kommunikationsfunktion des Unternehmens, einschlie\u00dflich Product Marketing, Markenpositionierung und Go-to-Market-Strategie. Sie hat das Re-Branding von CEE Group zu CYCAP sowie den Rollout der neuen Corporate Identity end-to-end verantwortet und sorgt f\u00fcr ein konsistentes Markenerlebnis \u00fcber alle Kan\u00e4le hinweg \u2013 von der Website \u00fcber Content-Formate bis zu Events. Vor CYCAP war sie u. a. Head of Marketing &amp; Communications bei TBF Global Asset Management und in verschiedenen Marketing-Rollen bei Aquila Capital t\u00e4tig; ihre Erfahrung erstreckt sich \u00fcber ein breites Assetklassenspektrum, von Aktien, Anleihen, Hedgefonds, Real Assets bis hin zu Private Equity. 2026 wurde Michaela Lamers mit dem \u201eMarketing Leader of the Year Award\u201c von Manage Marketing Europe ausgezeichnet. Sie verbindet strategisches Denken mit einem Hands-on-Mindset und sieht klare Kommunikation als Basis f\u00fcr Vertrauen und nachhaltiges Wachstum.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michaelalamers-cycap\"],\"url\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/author\\\/michaela\\\/\",\"worksFor\":{\"@id\":\"https:\\\/\\\/www.cycap.com\\\/#organization\"},\"mainEntityOfPage\":\"https:\\\/\\\/www.cycap.com\\\/en\\\/author\\\/silke\\\/\"}]}<\/script>","yoast_head_json":{"title":"Michaela Lamers is \"Marketing Leader of the Year 2026\" - CYCAP Asset Management GmbH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/","og_locale":"en_US","og_type":"article","og_title":"Michaela Lamers is \"Marketing Leader of the Year 2026\" - CYCAP Asset Management GmbH","og_description":"Michaela Lamers, Head of Marketing &amp; Communications at CYCAP, has been named Marketing Leader of the Year 2026 by Manage Marketing Europe. In her cover interview, she makes the case for why marketing in asset management goes far beyond visibility: it is a strategic function that builds investor trust before the first conversation takes place: [&hellip;]","og_url":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/","og_site_name":"CYCAP Asset Management GmbH","article_published_time":"2026-06-26T12:17:04+00:00","article_modified_time":"2026-08-12T14:18:34+00:00","og_image":[{"width":587,"height":800,"url":"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/06\/lamers_award-e1782476286429.png","type":"image\/png"}],"author":"Michaela Lamers","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/#article","isPartOf":{"@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/"},"author":{"name":"Michaela Lamers","@id":"https:\/\/www.cycap.com\/en\/#\/schema\/person\/1b8be9432bb4cb329a15d7d77318e0eb"},"headline":"Michaela Lamers is &#8220;Marketing Leader of the Year 2026&#8221;","datePublished":"2026-06-26T12:17:04+00:00","dateModified":"2026-08-12T14:18:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/"},"wordCount":101,"publisher":{"@id":"https:\/\/www.cycap.com\/#organization"},"image":{"@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/06\/lamers_award-e1782476286429.png","articleSection":["Company"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/","url":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/","name":"Michaela Lamers is \"Marketing Leader of the Year 2026\" - CYCAP Asset Management GmbH","isPartOf":{"@id":"https:\/\/www.cycap.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/#primaryimage"},"image":{"@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/06\/lamers_award-e1782476286429.png","datePublished":"2026-06-26T12:17:04+00:00","dateModified":"2026-08-12T14:18:34+00:00","breadcrumb":{"@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/#primaryimage","url":"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/06\/lamers_award-e1782476286429.png","contentUrl":"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/06\/lamers_award-e1782476286429.png","width":587,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.cycap.com\/en\/marketing-as-a-strategic-trust-engine-in-asset-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cycap.com\/en\/"},{"@type":"ListItem","position":2,"name":"Michaela Lamers is &#8222;Marketing Leader of the Year 2026&#8220;"}]},{"@type":"WebSite","@id":"https:\/\/www.cycap.com\/en\/#website","url":"https:\/\/www.cycap.com\/en\/","name":"CYCAP Asset Management GmbH","description":"","publisher":{"@id":"https:\/\/www.cycap.com\/#organization"},"alternateName":"CYCAP","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cycap.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US","copyrightYear":"2026","dateCreated":"2026-03-01","dateModified":"2026-09-11T07:24:11+00:00"},{"@type":["Organization","FinancialService"],"@id":"https:\/\/www.cycap.com\/#organization","name":"CYCAP Asset Management GmbH","alternateName":["CYCAP","CEE Group"],"url":"https:\/\/www.cycap.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cycap.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/08\/cycap-logo-organization.png","contentUrl":"https:\/\/www.cycap.com\/wp-content\/uploads\/2026\/08\/cycap-logo-organization.png","width":990,"height":200,"caption":"CYCAP Asset Management GmbH"},"image":{"@id":"https:\/\/www.cycap.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/de.linkedin.com\/company\/cycap-asset-management","https:\/\/www.youtube.com\/@cycap-asset-management","https:\/\/vimeo.com\/ceegroup"],"description":"CYCAP is a specialized asset manager for renewable energy investments. The company is headquartered in Hamburg, Germany, and was founded in 2000. CYCAP governs the full investment and asset lifecycle: from deal sourcing, fund structuring, and financing through asset development and construction to operations, optimization, and repowering. In optimization, CYCAP draws on proprietary AI applications that bring operational asset data and financial data together in a single architecture.\nAll relevant functions sit in-house. These include the company's own AIFM, fund and investment management, asset management, asset development, and a dedicated technical unit. More than 150 employees manage 103 realized wind and solar PV projects with 2.2 GW(p) of installed capacity. Assets under management total EUR 2.7 billion, invested across Germany, the Netherlands, France, Spain, Denmark, and Sweden.\nCYCAP stands for Cycle, Capital, Assets, and People. The company has carried this name since March 2026; it previously operated as CEE Group. CYCAP Asset Management GmbH and its subsidiaries are wholly owned by Brookfield Asset Management.","email":"info@cycap.com","telephone":"+49-40-688788-0","legalName":"CYCAP Asset Management GmbH","vatID":"DE171613281","foundingDate":"2000","numberOfEmployees":{"@type":"QuantitativeValue","minValue":150},"address":{"@type":"PostalAddress","streetAddress":"Speersort 10","addressLocality":"Hamburg","addressRegion":"HH","postalCode":"20095","addressCountry":"DE"},"contactPoint":[{"@type":"ContactPoint","telephone":"+49-40-688788-0","email":"info@cycap.com","contactType":"customer service","availableLanguage":["en","de"],"areaServed":"Worldwide","hoursAvailable":{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"18:30"}},{"@type":"ContactPoint","telephone":"+49-40-688788-0","contactType":"recruiting","availableLanguage":["en","de"],"url":"https:\/\/cycap.jobs.personio.de\/job\/356583\/apply?language=en&display=en"}],"areaServed":[{"@type":"Country","name":"DE"},{"@type":"Country","name":"NL"},{"@type":"Country","name":"FR"},{"@type":"Country","name":"ES"},{"@type":"Country","name":"DK"},{"@type":"Country","name":"SE"}],"openingHoursSpecification":{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"18:30"},"parentOrganization":{"@type":"Organization","name":"Brookfield CEE Holding GmbH"},"geo":{"@type":"GeoCoordinates","latitude":"53.5501363","longitude":"9.9954304"},"hasCertification":[{"@type":"Certification","name":"ISO 55001 Asset Management","validFrom":"2021","issuedBy":{"@type":"Organization","name":"T\u00dcV NORD"}},{"@type":"Certification","name":"ISO 45001 Occupational Health and Safety","validFrom":"2020","issuedBy":{"@type":"Organization","name":"T\u00dcV NORD"}},{"@type":"Certification","name":"ISO 27001 Information Security","validFrom":"2018","issuedBy":{"@type":"Organization","name":"T\u00dcV NORD"}},{"@type":"Certification","name":"ISO 9001 Quality Management","validFrom":"2025","issuedBy":{"@type":"Organization","name":"T\u00dcV NORD"}}],"award":["IJGlobal Award 2026 (for 2025): Portfolio Financing Deal of the Year","Tamarindo Wind Investment Award 2026: Project Finance Deal of the Year - Developers","Tamarindo Wind Investment Award 2026: Industry Leader of the Year","Tamarindo Wind Investment Award 2026: Repowering Achievement of the Year"],"memberOf":[{"@type":"Organization","name":"PRI - Principles for Responsible Investment Association","url":"https:\/\/www.unpri.org\/"},{"@type":"Organization","name":"German Wind Energy Association (BWE)","url":"https:\/\/www.wind-energie.de\/"},{"@type":"Organization","name":"VDSI - Association for Safety, Health and Environmental Protection at Work","url":"https:\/\/www.vdsi.de\/"},{"@type":"Organization","name":"IDI - Initiative Deutsche Infrastruktur e.V.","url":"https:\/\/www.deutsche-infrastruktur.org\/"},{"@type":"Organization","name":"BAI - German Association of Alternative Investments","url":"https:\/\/www.bvai.de\/"}],"knowsAbout":["Renewable energy","Asset management for renewable energy","Wind energy","Wind farms","Photovoltaics","Solar parks","Battery storage","BESS","Repowering","Hybridization","Power Purchase Agreements","PPA","Power marketing","Institutional investors","Alternative investment funds","Closed-end funds","SFDR Article 9","Impact investing","Energy transition","On-Market Deal Sourcing","Off-Market Deal Sourcing","Fund management","Infrastructure investments"]},{"@type":"Person","@id":"https:\/\/www.cycap.com\/en\/#\/schema\/person\/1b8be9432bb4cb329a15d7d77318e0eb","name":"Michaela Lamers","description":"Michaela Lamers ist Head of Marketing &amp; Communications von CYCAP und verantwortet seit April 2024 die Marketing- und Kommunikationsfunktion des Unternehmens, einschlie\u00dflich Product Marketing, Markenpositionierung und Go-to-Market-Strategie. Sie hat das Re-Branding von CEE Group zu CYCAP sowie den Rollout der neuen Corporate Identity end-to-end verantwortet und sorgt f\u00fcr ein konsistentes Markenerlebnis \u00fcber alle Kan\u00e4le hinweg \u2013 von der Website \u00fcber Content-Formate bis zu Events. Vor CYCAP war sie u. a. Head of Marketing &amp; Communications bei TBF Global Asset Management und in verschiedenen Marketing-Rollen bei Aquila Capital t\u00e4tig; ihre Erfahrung erstreckt sich \u00fcber ein breites Assetklassenspektrum, von Aktien, Anleihen, Hedgefonds, Real Assets bis hin zu Private Equity. 2026 wurde Michaela Lamers mit dem \u201eMarketing Leader of the Year Award\u201c von Manage Marketing Europe ausgezeichnet. Sie verbindet strategisches Denken mit einem Hands-on-Mindset und sieht klare Kommunikation als Basis f\u00fcr Vertrauen und nachhaltiges Wachstum.","sameAs":["https:\/\/www.linkedin.com\/in\/michaelalamers-cycap"],"url":"https:\/\/www.cycap.com\/en\/author\/michaela\/","worksFor":{"@id":"https:\/\/www.cycap.com\/#organization"},"mainEntityOfPage":"https:\/\/www.cycap.com\/en\/author\/silke\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/posts\/8839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/comments?post=8839"}],"version-history":[{"count":2,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/posts\/8839\/revisions"}],"predecessor-version":[{"id":8850,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/posts\/8839\/revisions\/8850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/media\/8834"}],"wp:attachment":[{"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/media?parent=8839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/categories?post=8839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/tags?post=8839"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/format?post=8839"},{"taxonomy":"cycap_topic","embeddable":true,"href":"https:\/\/www.cycap.com\/en\/wp-json\/wp\/v2\/cycap_topic?post=8839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}